Vionvision helps retailers gain a precise understanding of how shoppers engage (touch/pick up) with specific products in real store environments—capturing key metrics such as engagement counts, engaged visitors, engagement duration, and engagement demographics. By combining zone analytics with SKU-level tracking, Vionvision reveals where customers stop, how long they interact, and which products attract the most attention. These insights connect in-store behavior with product performance—helping retailers evaluate display effectiveness, compare merchandising strategies across locations, identify high-interest and low-engagement items, and optimize assortment, placement, and promotions based on real shopper behavior.
Not only on display tables—engagement analysis can also be extended to vertical shelves (e.g., supermarkets and duty-free stores). By capturing shopper interactions with high-value categories such as tobacco and wine—then matching those touchpoints to actual purchases—we can quantify the “touch-to-buy” gap, pinpoint where conversion drops, and identify which products, shelf positions, time periods, or shopper segments need optimization. This turns shelf engagement into an actionable funnel: attention → interaction → conversion, enabling smarter merchandising, pricing, and staff support decisions.
Validate your marketing strategy with real engagement data—not assumptions. See how many shoppers notice and pick up products after encountering a campaign or promotion area, and how those interactions translate into purchases. In formats like supermarkets and department stores, this makes it easy to prove promotion ROI to sponsors and brands—while helping store optimize layout, product placement, and on-site execution.
