By installing Vionvision G5 sensors at the entrance, elevators, escalators, and stores of the shopping mall, the overall customer flow of the shopping center, the customer flow of each floor, and the customer flow of each store were collected. Monitoring the fluctuation of passenger flow can help the operation and management team of Nagoya Shopping Center in Japan to grasp the operation data indicators and adopt different operation strategies in different periods.
In terms of digital empowerment of store operations, by comparing the passenger flow data between different stores, combined with sales, spatial location, format attributes, and brand attributes, it is possible to more accurately judge whether a store is operating in a good state. At the same time, the data inside the shopping center can be opened to store operators to help them better understand the changes in the business environment and adjust store management strategies in a timely manner.
At the shopping center level, combined with comprehensive analysis of multi-dimensional data such as space, time, sales, and commercial attributes, it can realize shopping center customer flow trend perception, marketing campaign effect evaluation, shopping center store traffic distribution, and heat map analysis, store customer flow trend perception and other functions, thereby enhancing the data-driven management capabilities of shopping malls.