分类: CASES

Success Stories Public Area

+34 633 000 013 info@vionvision.com Calle Orense 54, 9C 28020 Madrid Spain. Demo Request Public Area…

Public Area/Facilities and Public Parks

Building Smart Spaces

Challenge

Crowd Variability

Public spaces often experience fluctuating crowd sizes and densities, which can lead to overloading if there isn't a precise estimation of passenger volume.

Complex Movement Patterns

People in public spaces don't follow predictable paths. They may enter and exit from various directions, linger in certain areas, or change direction unexpectedly. Without accurate footfall data, It is hard for the managers to make adjustments to better divert passing crowds and manage congestion effectively.

Environmental Factors

Public areas have more environmental challenges compared to other areas. Factors like glare , weather, and obstacles (such as signage, furniture, or temporary structures) can impact the performance of traditional sensors,

Case Study A

Zhengzhou International Airport Passenger Flow Analysis System

Zhengzhou International Airport is a 4F-class international civil airport with an annual passenger throughput of more than 20 million. Vionvison provides a complete passenger flow analysis and visualisation solution for the airport. The solution includes:

Case Study B

China Science and Technology Museum Visitor Flow Statistics System

Vionvision provides various services such as statistics on the number of people entering and leaving the exhibition halls, real-time statistics on the number of people in the exhibition halls, and early warning of the number of visitors exceeding the limit for the major themed exhibition halls in the museum. Through these data services, the following improvements have been brought to customers:     

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Success Stories Shopping Mall

+34 633 000 013 info@vionvision.com Calle Orense 54, 9C 28020 Madrid Spain. Demo Request Shopping Ma…

Shopping Mall

Building Smart Spaces

Challenge

Inaccurate measurement of visitor flow

It has large difficulty in accurately measuring the number of visitors entering, exiting, and moving within a shopping mall due to the sheer volume of daily traffic. Traditional methods may not provide precise data, leading to challenges in understanding visitor behaviour and optimising mall operations.

Unable to track the trajectory of the visitor flow

Traditional sensors are hard to track the trajectory of visitor flow and understand how individuals move throughout the mall, including their paths, dwell times, and interactions with different areas.

Lack of coverage

Due to the performance limits of traditional sensors and the inability to lever existing video surveillance, it meets the difficult of lack of coverage arises and results in blind spots.

Privacy Concerns & Data security

Without adequate safeguards in place, such as anonymization, encryption, and transparent data handling practices, there is a risk of privacy violations and data breaches, eroding the trust of customers.

Case Study A

Store optimistion of Top Shopping centre, Singapore

Vionvision has been cooperating with this client for more than 5 years. As one of the main global sensory and traffic optimisation solution providers, we have installed more than 1,000 sensors and various kind of intelligent devices in more than 10 Shopping Centres to increase their leasing improvement and investment appreciation.

Case Study B

The Leading South-eastern Asian Luxury Shopping Mall’s Integrated Utilization of Comprehensive Smart Traffic Solution

The client has implemented VionVision’s accurate people counting systematic solution. In 2017, it began with traditional footfall devices covering the entire venue for statistical purposes and data collection, while starting from 2023, the system has been upgraded to full-track accurate traffic, utilizing the wiring and perforations of traditional footfall devices. The system accurately recognizes customer characteristics, entry and exit times, and browsing information, enabling the precise collection of customer profile data. Through precise footfall data, correlations between formats, floors, and stores are observed. This allows for joint marketing for strongly-correlated stores and specialized marketing for weakly correlated stores, enhancing the overall operational capabilities of the project through technological empowerment. By accumulating and analyzing precise customer data, combined with internal and external business, customer, and marketing data, it guides the overall business strategy of the project, creating more value for the company and merchants.

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Success Stories RETAIL

+34 633 000 013 info@vionvision.com Calle Orense 54, 9C 28020 Madrid Spain. Demo Request Retail Buil…

Retail

Building Smart Spaces

Challenge

Ineffective Targeting

Due to the large numbers of the store in total, the management of a single store is difficult, costly and inefficient.

Inability to Measure Irregular Behaviour

It is hard to achieve accurate assessment of staff and detect irregular behaviours on time such as presenteeism (employees are physically present but not actively engaged in productive tasks).

Difficulty in Optimisation

Without a deep understanding of customer preferences, behavior, and purchasing patterns, it becomes challenging to tailor marketing strategies effectively.

Suboptimal Marketing ROI

Without insights into conversion rates and other key performance indicators of promotions, marketers may find it challenging to measure the effectiveness of their campaigns accurately.

Case Study A

Smart Store Upgrade for a 3C Brand

Vionvision serves the brand’s more than 5,000 stores. The services provided include initial POC testing, overall solution design, front-end equipment installation and commissioning, use training and after-sales maintenance of the cloud platform. The system has been used in more than 300 cities and generates more than 75 million visitor traffic data per month. At the store entrance, Vionvision’s equipment provides analysis services such as passing-by flow and incoming traffic, staff exclusion, store entry rates, dwell time distribution, customer demographic surveys, and more. In the store, it implements functions such as product attractiveness analysis and customer shopping path analysis. Our solutions bring the following value to our clients:

Case Study B

Traffic Analysis for an International Jewelry Brand

Vionvision has cooperated with hundreds of stores under the brand, in addition to basic traffic analysis, it also provides our customers with product attractiveness analysis, dwell time and conversion rate correlation analysis, as well as conversion rate analysis of new season jewelry displayed in the window. Our solutions bring the following value to our clients:

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© Copyright 2024. by Vionvsion, Inc.